4 Tips for Food Truck Success

As skating rink owners head off to the RSA Convention and movie theater operators prepare for summer blockbusters (and the snacks that go with them), food truck season is revving its engine. Though food trucks are not a new concept, they’ve exploded in popularity over the last few years. Whether you’re already running a successful food truck business, you’re just getting started in the industry, or you’re trying to revive a dwindling business, these 4 tips for food truck success are for you.

4 Tips for a Successful Food Truck

  1. Prep it. What’s the key to cooking delicious food? Having the right equipment. Whether you’re a grilled cheese truck that idles at the park or a seafood food service that caters to college campuses, you’ll want a kitchen that’s versatile, well-stocked, and doesn’t cost a lot of overhead. The Quik n’ Crispy is a ventless fryer that heats, bakes, grills, and frys without the use of hot oil, making your food truck healthier and more cost effective.
  2. Cook it. Have you always been fascinated by fusion cooking? Do you want to bring Deep South soul food to the West Coast? Pick a concept and stick to it, but don’t be afraid to expand your menu to include an assortment of cost-effective items that fit the theme.
  3. Tweet it. Social media takes a lot of credit for the food truck industry’s recent resurgence. Food trucks that actively tweet their locations, daily specials, and seasonal menu changes quickly gain a loyal customer base. To really become a community staple, don’t just shout into the twitterverse; connect with your followers, start conversations, and bring them to your website with fun facts about the history of your cuisine.
  4. burgers and fries food truck commercial air fryer Partner up. A restaurant is an island unto itself, but a food truck is a ship in a busy port. Instead of competing with other food trucks, try working towards a common goal. Food trucks sell highly specific snacks; the likelihood that customers will hop from one food truck to the next is high. Find a food truck owner (or two, or three) whose menu complements yours. Then make a schedule and work together.

Want to learn more about starting a successful food service? Call QNC, Inc for cooking equipment, business tips, and special promotions from food processors.

photo from flickr

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