When it comes to marketing, some businesses have it easy. For a bowling alley or laser tag arena, food service is a way to capitalize on the customers already enjoying your facilities. Marketing to these customers may require effort, but the marketing strategy is much less involved than for a standalone restaurant. But no one in the industry has it harder than a mobile food business. Quik n’ Crispy shares 3 proven marketing tips for mobile food services.
Marketing Tips for Mobile Food Businesses
Whether you own a food truck, kiosk, or a lemonade stand in toy wagon, they key to a successful mobile food business is drawing in customers. But this presents a real challenge for businesses who move from location to location based on demand. Use these marketing tricks to keep your lines long and your ventless ovens hot.
- Do it right. The first step in good marketing? Create a good product. Don’t rush through the process of choosing a name, speciality menu, or quality kitchen equipment. Get all the appropriate permits before you hit the road for your first day of business.
- Go social. The easiest way for mobile food businesses to promote their daily (or even hourly) location is to go social. Get active on social media websites like Twitter, Facebook, Instagram, and Snapchat. Share daily menu specials, fun behind the scenes snapshots, and, of course, your location as it changes.
- Get involved. For small, mobile businesses, it’s all about getting involved on a local level. This could mean offering half-priced dessert when the local high school team wins a game, or giving away free fries on National French Fry Day (July 13, in case you were wondering).
For more tips on creating a profitable mobile food business, call QNC, Inc.